Digital signage uses LCD, LED and Projection technologies to display content including digital images, video, streaming media, and other types of information. They are common in public spaces such as transportation hubs, museums, stadiums, retail stores, hotels, restaurants, and commercial buildings. Digital signage typically provides directions, marketing, advertising, or content related to the event that is taking place. Trade shows, conferences, and other events stand to benefit greatly from digital signage. How? The nature of the potential content is virtually unlimited in scope.

Importance of digital signage

Imagine a trade show – your booth is showing off the latest and greatest home automation gadget to hit the market. You have a large, beautifully composed printed banner defining your booth. Although it may convey many of the features and benefits of said gadget through carefully crafted and appealing imagery, it’s static nature could be limiting. It is a picture – much like a magazine page, only larger. Now let’s take the same trade show, with a large-format digital display streaming multi-media content presenting the same gadget. Immersive video, narration and diagrams bring the product to life. Captivating the audience, this technology allows you to present an in-depth demonstration that is not stifled by two-dimensional boundaries.

BMS Computer and AV Rentals specializes in digital signage displays, customizing your event with the specific technology that will deliver your message in the most efficient and impressive format possible. The type, size, and capabilities of your digital presentation will differentiate your event from all others. It will create a level of interest and interaction with attendees that is simply not possible with any lesser arrangement. Don’t be the booth with a poster showing off your goods – dazzle them with your expertise on high-definition displays from BMS. Finally, digital signage is truly a game-changer in today’s world, and we know how to maximize that advantage!