Getting new business contacts is the major reason to attend a trade show, apart from fostering brand identity and networking with other businesses. But that can be a non-trivial task. Especially when multiple workers are working hard to give the best customer service they can. Use the technology to bridge the gap. You need to collect all business contacts regardless of how busy the trade show booth gets.

Business Card Scanners For the quick sharing of business contacts

Depending on the size of the trade show, you can potentially collect hundreds if not thousands of business cards. Business card scanners can be used to pull in the most important information automatically: just pop the business card in the machine, and the information will be uploaded.  You can place it into an Excel sheet for easy importing into any other platform. Business card scanners have an advantage of usually not needing an Internet connection. This can be important in a trade show or other environment where connectivity could be difficult, expensive, or spotty.

Mobile Apps

Mobile apps are one of the easiest ways that floor employees can collect trade show contact information on-the-fly. Whether through a smartphone or a tablet, a mobile app can be used to snap a photo of a business card, take a scan, or manually enter information. The principal advantage of a mobile app is that you can take it anywhere in the trade show. Including to other booths, to connect with other businesses within your space. They also run off of cellular data, in the event that WiFi is inaccessible.

Interactive Systems

Sometimes the fastest and easiest way to generate leads is to let the leads come to you. Interactive systems allow interested parties to leave their information with you, ensuring that there is enough interest in your product to make lead generation a snap. An easy way to set this up is usually through a touchscreen device, often paired with large video displays. You can also connect these with raffles and other promotions to garner more interest.

Before you head over to the trade show you may want to make a game plan regarding the types of leads you’re interested in generating and the information that you need to collect. You can then create a complete system designed to funnel potentially interested customers towards your lead collection technology.