How to Make Your New Venture Look Like an Experienced Company
You started your new venture in the wild business world- congrats, it really took guts. One key to the success of any startup business is looking professional. Clients and investors need to believe that your company has the experience and acumen to succeed. Here are a few important tips about managing your appearance and ensuring that you are always putting your best foot forward.
Provide All Contact Options
No, this isn’t about business cards – this is about how your company looks based on the address and contact options you provide through any format. You see, one of the first and easiest ways to tell the pros from the starters is what kind of contacts they list: This includes a full address, an email, a LinkedIn account, a Facebook profile, a Google Business profile, and many more. Your new venture in the business world needs to provide all the important things. You need to let people find you. Well-maintained contacts and profiles show a business that is developed, has the online expertise and is serious about attracting clients.
Get a Real Website for your new venture
Many new ventures are good about developing a website early on, but this is still an excellent way to form a great impression. Your website doesn’t have to be anything flashy (literally – it’s a bad idea to use Flash), and there are plenty of themes out there for startups to use. Having your own domain name and a place to provide helpful info will impress clients and investors alike: It’s certainly more impressive than a Kickstarter page or a blog.
Pay for Good Photos
Photos are one of the best tools for making a great impression – but low quality photography will have the opposite effect. Pay for quality photos of your products, business, or employees that you can use on your website and social media for years to come. It will definitely be worth the price.
Go All Out on Presentations
Getting ready to make a presentation about your new venture? The old set-up that you used in college probably won’t cut it any more. Instead, for important presentations and meetings, try renting the equipment that you need based on the requirements of the event space. It will look more professional, help solve compatibility problems, and it’s cheaper than buying new devices.
Provide the Details
What’s the one thing guaranteed to turn investors off? A lack of details. You don’t need to give away patent information or give a blow-by-blow of your process, but you do need to offer onsite explanations of how everything works so that it’s obvious you aren’t hiding anything or skipping over obvious problems. This is also true of all your business planning and reports.