Effective ways to use cameras at your next trade expo.

Cameras and video documentation are usually the last things trade shows think about . Due to the stresses that come leading up to the event – it is completely reasonable. However, we’re going to provide some tips so the video documentation of your trade expo. Here are a few effective ways to use cameras at trade shows.

Planning Ahead If Possible

Understanding how (or why) you’ll need cameras is important. Such reasons for cameras could be:

• Security – If it’s for security purposes, a camera focused on where important/expensive equipment is essential. Thieves target trade shows mostly. This happens because of the high traffic of individuals (and commotion) makes it easier for them to get way with valuables.
• Documenting – If you’re documenting the event, it’s important to have the camera placed where all the action is. Filming customer reactions is important as it shows the power of your product and how it effects them.

Camera Placement on Trade Expo

When thinking about utilizing a camera for your trade show, it’s important to think about camera placement. If you plan on placing it where all the action is, then you should be in good hand. A great spot would be behind the booth, as the camera can’t be stolen and it can film the reactions of thrilled clients checking out what you have to offer.

Using Your Own Equipment or Renting

Whether having your staff control the cameras or hiring a video production staff, knowing who is in control of the recording is important. Having someone on your staff operate keeps the footage in your possession and eliminates contacting another service for what was filmed. However, hiring a video production works great since they can keep an eye on the action while you sell your service at the booth. In addition to this, some video productions put it all together in a very nice package (for you to show to future clients).

Considering the information above, using a camera at your trade show shouldn’t be such a hassle. With a little preparation and a set game plan, finding what camera system/set up won’t be something that will keep your business up all night before the trade show.